PROGRAM
Friday, 14 November 2025
09.00–09.30 Registration of participants (Lobby 1st floor)
09.30–10.30 Plenary session 1 (Room 118)
09.30–09.45 Welcome speeches
09.45-10.30 Prof. Dr. Dc. Vatroslav ŠKARE (University of Zagreb, Faculty of Economics and Business, Croatia): Chasing the social media storm: the making of a research agenda
10.30–11.00 Coffee break (Lobby 1st floor)
11.00–12.30 Plenary session 2 (Room 118)
11.00–11.45 o. Univ.-Prof. Dr. Wolfgang MAYRHOFER (WU Vienna, Austria): Anything goes? Guiding principles for future management research that counts
11.45–12.30 Assoc. Prof. Dr. Habil. Bálint-Zsolt NAGY (Babeș-Bolyai University, Faculty of Economics and Business Administration, Cluj-Napoca, Romania): Unorthodox times: why is the equity premium so low?
12.30–14.00 Lunch (Lobby 1stfloor)
14.00–15.45 Panel sessions 1
Economics (Room 120), Management (Room 118), Marketing (Room 127)
15.45–16.00 Coffee break (Lobby 1st floor)
16.00–18.00 Panel sessions 2
Business Information Systems (Room 120), Management (Room 118), Marketing (Room 127)
19.00–21.00 Conference dinner
Location: Restaurant “Rhédey Café”, Piața Unirii 9.
BUSINESS INFORMATION SYSTEMS SECTION
Location: Room 120
Moderators: Miklós GUBÁN, Gyöngyvér-Emese KOVÁCS
16.00–16.15 Szilveszter FEKETE, Balázs FEKETE, Ildikó-Réka CARDOȘ: What accountants want? Possibilities for digitalisation and automation of accounting work with the Syntax Flow software
16.15–16.30 Botond GÁLL: Data-driven optimization and efficiency improvement of warehouse processes: a corporate case study
16.30–16.45 Miklós GUBÁN, Mihai-Constantin AVORNICULUI, Dorottya KRIECHBAUMER: Bringing cutting-edge research to the classroom: material acceleration platforms for applied university students
16.45–17.00 Mihai-Constantin AVORNICULUI, Ákos GUBÁN: Synergy and cancelling effects among overlapping platforms
17.00–17.15 Hilda HARI, Gyöngyvér-Emese KOVÁCS: Access-related threats when using mobile platform applications
17.15–18.00 Discussion
ECONOMICS SECTION
Location: Room 120
Moderators: Bálint-Zsolt NAGY, Imre SZÉKELY
14.00–14.15 Tamás BUKUR: What to mean by “fair” in Europe’s fair share debate?
14.15–14.30 Tünde DEZMÉRI: From responsibility to resilience: how ESG performance shapes residual credit exposure in the European banking industry
14.30–14.45 Réka HORVÁTH: Could universities play a role in social innovation and social entrepreneurship?
14.45–15.00 Emőke SÁNDOR, Katalin-Gizella LUKÁCS, Botond BENEDEK, Yang CHENG, Krisztina DEMETER, Dávid LOSONCI: The impact of digitalization on the use of AI and productivity: the case of Romania
15.00–15.15 Péter KISS: A comparative analysis of machine learning models for forecasting invoice payment behaviour
15.15–15.30 Imre SZÉKELY, Botond LÁZÁR: The effect of the C-FRSI on the primary balance in the European Union
15.30–15.45 Discussion
MANAGEMENT SECTION
Location: Room 118
Panel session: Innovation Management
Moderators: Béla-Gergely RÁCZ, Ottó CSÍKI
14.00–14.15 Mihály GÖRÖG: Classical vs. agile approach to managing projects: is the emperor naked?
14.15–14.30 Tünde-Petra SZABÓ, Annamária DÉZSI-BENYOVSZKI: Technological orientation in entrepreneurship: the role of skills and national contexts
14.30–14.45 Réka IZSÁK, László-Csaba SEER, Botond BENEDEK, Ildikó-Réka CARDOȘ: Navigating the digital shift: the interplay of cognitive biases and decision styles in technology acquisition by Eastern European SMEs
14.45–15.00 Levente SZÁSZ, Ottó CSÍKI, Albachiara BOFFELLI, Matteo KALCHSCHMIDT, Béla-Gergely RÁCZ, Réka IZSÁK: The role of innovation ecosystems in the successful implementation of Industry 4.0 technologies
15.00–15.15 Péter DEZSŐ, Levente SZÁSZ, Ferencz CSUSZNER: Who wins government funds for digital transformation? Profiling Romanian SMEs funded under EU Recovery and Resilience Facility
15.15–15.30 József POÓR, Zsuzsanna SZEINER, Agneš SLAVIĆ, Kinga KEREKES: Management consulting from the client perspective: insights from Hungary, Romania and Serbia
15.30–15.45 Discussion
Panel session: Human Resource Management
Moderators: Monica-Aniela ZAHARIE, Kinga KEREKES
16.00–16.15 Lavinia-Mihaela BECEA, Monica-Aniela ZAHARIE: Systematic literature review of sustainable human resource management: a multi-level analysis of the nomological network
16.15–16.30 Irina-Ioana PELIN: Ethical leadership in public sector: a systematic literature review through the lenses of nomological networks
16.30–16.45 Helga-Timea CSEPEI, Monica-Aniela ZAHARIE: AI advancements and subjective career success: a scoping review
16.45–17.00 Kinga-Evelyn ANTAL: From message specificity to fit: understanding generation Z’s attraction to job ads
17.00–17.15 Adrian MOISE, Claudia-Lenuța RUS: Adoption of knowledge management platforms in Romania: the impact on organizational innovation
17.15–17.30 Patricia-Iulia RAȚIU, Anamaria PETRE: Employees’ perceptions of artificial intelligence on human resource management decisions
17.30–17.45 Nora DOBRE: From demographic diversity to gentelligence: Challenges of cross-generational coworking
17.45–18.00 Discussion
MARKETING SECTION
Location: Room 127
Panel session: Marketing 3.0
Moderators: Attila-Endre SIMAY, Mónika-Anetta ALT
14.00–14.15 Ovidiu-Ioan MOISESCU, Oana-Adriana GICĂ, Izabella TÖRÖK: Decoding what makes travel influencers truly influential for generations Y and Z
14.15–14.30 Éva MARKOS-KUIBUS, Tamás-Viktor CSORDÁS: University students’ visual self-reflections about their university experiences: the university’s role in identity construction vs. grassroots marketing of university life
14.30–14.45 Attila-Endre SIMAY, Györgyi KŐVÁGÓ, Mónika PÓNUSZ: Technology acceptance of M-commerce applications
14.45–15.00 Kinga NÉMETI, László-Csaba SEER: An investigation of competencies predicting salesperson success in the digital era
15.00–15.45 Discussion
Panel session: Marketing 4.0
Moderators: Tamás-Viktor CSORDÁS, Zsuzsa SĂPLĂCAN
16.00–16.15 Ibolya VIZELI, Mónika-Anetta ALT: The effect of consumer-perceived flow in the metaverse on brand perceptions and purchase intention: an empirical study
16.15–16.30 Andor DARVAS: From privacy concerns to consumer awareness: synthesizing the literature on online behavioural advertising
16.30–16.45 Kinga FORRÓ: Emerging digital technologies in fashion shopping: a systematic review
16.45–17.00 Anamaria-Petruța TÎRNĂVEAN: Augmented reality in retail: a systematic literature review on how AR shapes consumer behaviour
17.00–18.00 Discussion